AHAVA partners with famed designer
for Fashion Week, Spring 2010

AHAVA North America made its first appearance at Fashion Week! In conjunction with Israeli-born designer, Yigal Azrouël, AHAVA set its sights on Bryant Park as the official grooming sponsor of Yigal's show.

In addition to prepping the models with a fresh-faced runway look, AHAVA also brought a bit of relaxation to the hectic backstage area, creating its first ever Beauty Bar, complete with 100% pure Dead Sea salts. Editors and VIPs received the star treatment with hand massages and were able to take their favorite Dead Sea salts home to melt their stresses away during this hectic week.

Check out behind-the-scenes pictures of AHAVA's own Dawn DiOrio as she preps the models and AHAVA's relaxation Beauty Bar.